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Reserve America

Website redesign

As a personal project, I wanted to redesign the current site for Reserve America. I frequent this site when booking campsites and more, and found it to be difficult to navigate through and dated. I wanted to modernize the experience and make it feel more welcoming to users. 

  • I decided to use a full-width image, that I shot on a camp trip, to give it a more modern background. 

  • I positioned the search bar in the center of the page with "Where would you like to venture?" for a fun and welcoming phrase. 

  • The navigation was redesigned to focus on links the user would immediately need and look for when landing on a site to reserve a campsite. I also wanted to create an experience where users could authenticate and save their profile information, reservations for retrieval and favorites for better user experience. 

Below you can see their site, back in Sept 2018 to the left, and my proposed redesign high fidelity design to the right. 

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